* High Tech Industrial Procurement Managers
* Cancer Care
* Veterans Advantage
* Governing Magazine E-mail
* Fundraising Success
* Hanover Brands Credit Card Statement
* Business Catalog Buyers Powerbase
* Stefanie Pont to Receive List Leader of the Year Award
LISTS UNDER NEW MANAGEMENT
High Tech Industrial Procurement Managers
VertMarkets Inc. tapped Greatlists.com to manage lists of industrial and commercial procurement managers in 68 markets. The U.S. file contains 76,601 names and the international file, which includes Canadian names, has 59,545. These postal files cover 12 major sectors such as communications, electronics, energy and life sciences. This data is derived from e-mail newsletter subscription registrations. Statlistics was the previous list manager.
Selections: Hotlines, gender, one per site, recency, e-letter interest, telephone numbers, gender, state/SCF/ZIP
Price: $135/M
Contact: Greatlists.com, Phil Dismukes at 800-296-0888 or [email protected]
Cancer Care
Mokrynskidirect is the new list manager for Cancer Care Inc., a nonprofit that provides services for healthcare workers, cancer patients and their loved ones. Some 8,450 donors from the last 12 months are identified. The average contribution was $12. Quarterly hotline names are available only for commercial mailers. Direct mail is the source. List Services Corp. formerly handled this file.
Selections: Hotlines, gender, $10-plus/$15-plus donors, state/SCF/ZIP
Price: $80/M (last-12-month donors)
Contact: Mokrynskidirect, Bob Stein at 201-487-8181, ext. 620 or [email protected]
NEW LISTS
Veterans Advantage
The 212,316 veterans named here paid $60 for the Veterans Advantage card. Cardholders get discounts on business and financial services, travel and entertainment, items for home and office, gifts, and health and wellness products.
Selections: Gender, age state/SCF/ZIP
Price: $90/M
Contact: Rubin Response Management Services Inc., Donna Lundell at 847-619-9800, ext. 166 or [email protected]
Governing Magazine E-mail
Congressional Quarterly Inc. is offering a file of subscribers to Governing magazine. Some 5,143 e-mail addresses are available. State and local government officials are included in this controlled (95%) and paid (5%) circulation list.
Selections: Level of position/government, goods and services purchased, government position, population of area, job function, state/SCF/ZIP
Price: $320/M (base)
Contact: Statlistics, Isabel Arvoy at 203-778-8700, ext. 117 or [email protected]
Fundraising Success
North American Publishing Co. provides 11,038 postal and 5,400 e-mail addresses on Fundraising Success magazine’s file.
Selections: One per site, gender, primary mission/purpose, location, total annual revenue, state/SCF/ZIP
Price: $150/M (postal addresses); $250/M (e-mail addresses)
Contact: Edith Roman Associates Inc., Kevin Collopy at 845-731-2684 or [email protected] (postal); Michael Spohn at 845-731-3860 or [email protected]
NEW INSERT MEDIA
Hanover Brands Credit Card Statement
Hanover Brands Inc. has launched a credit card statement program. Some 480,000 statements are mailed annually to customers of the Company Store Kids, International Male and Undergear catalogs, among others. Inserts must be between 3 by 6 inches and 3-3/4 by 6-1/2 inches. The maximum weight is .10 ounce.
Price: $55/M
Contact: Singer Direct Inc., Joe Caiazzo at 201-421-1542 or [email protected]
NEW SELECTS
Business Catalog Buyers Powerbase
Telephone numbers are now available on the Business Catalog Buyers Powerbase. With this selection mailers can target 739,306 business product buyers across all industries by mail and telephone. Data is derived from 24 business-related catalogs. Products sold include advertising specialties, human resources materials, business forms, motivational items, corporate greeting cards and gifts.
Additional selections: Contact name, job title, product type, hotline, sales volume, SIC code, number of employees, SOHO, multibuyers, gender, state/SCF/ZIP
Price: $120/M (base)
Contact: Walter Karl Inc., Tracey Bausano at 845-732-7092 or [email protected]
IN THE NEWS
Stefanie Pont to Receive List Leader of the Year Award
Stefanie Pont, managing director of Pont Media Direct, will be presented with the Direct Marketing Association’s List Leader of the Year Award on August 15 in New York.
With more than 20 years’ direct marketing experience, Pont founded her own list brokerage and direct marketing consultancy in March 2004. Prior to that she was vice president and corporate media director for North America at direct marketing agency Euro RSCG Brann.
Earlier in her career, Pont held senior positions at Millard Group, Paradysz Matera and Boardroom Inc. She served as chair of the DMA’s List and Database Council from 1999 to 2003. She created the List/Database Young Professionals Series and chaired the List Vision conferences in 1997, 2001 and 2004.
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