Chief Marketer Staff
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Agencies
McDonald’s Renews FIFA World Cup Sponsorship
Pledging its commitment to sport, McDonald’s Corp. has renewed its longtime sponsorship of the Federation Internationale de Football Association World Cup through 2014.
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News Brief
SAMSUNG ELECTRONICS AMERICA, INC.: has teamed with baseball’s
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Agencies
The New Look in Search Analytics
Big-budget search marketers are entering the search channel, and they’re bringing sophistication in the shape of more intensive use of Web analytics and bid management tools.
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Agencies
Contribution Analysis for Direct Marketers
Contribution analysis is one of the foundations for many of the other types of analyses (list response, customer lifetime value, and square-inch analysis, to name just a few) that successful catalogers use to better understand how to profitably grow their businesses.
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Agencies
Williams-Sonoma CEO Leaves Amid Executive Promotions
Ed Mueller will step down from his position as CEO of Williams-Sonoma Inc. effective July 14. Howard Lester, the multi-brand cataloger and retailer’s chairman, will take over the CEO position while continuing to serve as chairman
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Agencies
Talbots Predicts J. Jill Acquisition Will Save $30 Million
The Talbots Inc. said that it will save $30 million in costs stemming from its J. Jill acquisition.
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Penton Media Explores Strategic Alternatives
Penton Media Inc., a business-to-business media firm, has retained Credit Suisse Scrutities LLC to assist it in exploring strategic alternatives, including a possible sale.
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Digital
Google to Open Research Center in Michigan: Reports
Google Inc. will open an office and research center in Michigan, according to reports. The new facility, which will be based in Ann Arbor, should employ up to 1,000 workers within five years.
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World Marketing Names Jeff Thies VP of Marketing
World Marketing Inc., a direct marketing services firm, has hired Jeff Thies to serve as vice president of marketing. Thies will report to Mac Rogers, the Dallas-based firm’s president and CEO.