Chief Marketer Staff

• World Marketing Appoints Thies VP of Marketing

  World Marketing, a direct marketing services company, has named Jeff Thies vice president of marketing.

• Mail Optimization Awarded Patent for Co-Mailing Process

  The U.S. Patent Office has awarded Mail Optimization LLC a patent for its process to automate the co-mailing of demographically constructed catalogs and periodicals.

• Listline e-Newsletter 07/13/06

  Worldata assumed management of the Inc.com and FastCompany.com e-mail
  lists on Tuesday. The larger Inc.com file contains 95,000 e-mail
  addresses.

• Agencies

  Mudd Targets Teens With Call to Action

  Jeans brand Mudd is rolling out a new back-to-school campaign that uses a backdrop of real-life girls and their charitable causes to target other teens.

• Agencies

  Betty Crocker Makes Millions for Education

  After shifting its focus from loyalty points to cash for education, Betty Crocker is ringing up millions to help schools across the country.

• Agencies

  Dodge Parks its 2007 Calibers in Cinemas

  Hoping to attract moviegoers to its 2007 Dodge Caliber, Chrysler’s Dodge brand is heading to 20 movie theaters where it will break 60-second spots on the big screen complimented by a host of promotions.

• And the Survey Says: Sony is ‘Best Brand’

  Sony has been named as the “best brand” for the seventh consecutive year in an annual consumer poll conducted by research company Harris Interactive, Inc.

• Ogilvy Names Scott As Head of Branded Entertainment Division

  Ogilvy & Mather North America has named branded entertainment leader Doug Scott to the newly created role of executive director, branded content and entertainment. The appointment went into effect in mid June.

• Young Most Likely to Podcast: Nielsen//NetRatings

  Some 9.2 million Web users, or 6.6% of U.S. adults that go online, have downloaded an audio podcast, with 5.6 million users, or 4% of the online population, having downloaded a video podcast in the last 30 days, according to new research by Nielsen//NetRatings.

• News Brief

  JO-ANN STORES, INC.: has appointed Travis Smith