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Chief Marketer Staff

  • Consumer Spending Cools: NRF

    Consumer spending may be slowing, according to the National Retail Federation.

    Retail industry sales for June

  • Sales Up as Earnings Drop for Outlook Group

    Outlook Group Corp., a printing, packaging and direct marketing company, reported fiscal 2006 sales of $85.9 million, up from $75.6 million during fiscal 2005. But the Neenah, WI-based firm’s net earnings dropped to $2.2 million in 2006, down from $3.2 million a year earlier. The year ended May 31.

  • Ian Baer Named Chair of John Caples International Awards

    Ian Baer, chief strategic officer at relationship marketing firm Tequila\US, has been named general chair of the XXVIX John Caples International Awards competition. Baer previously chaired judging for the John Caples International Awards from 1996-2000, and has been involved with the Caples Awards for 10 years.

  • Event for High Level List Execs Debuts

    Fast Forward 2006, an executive summit for marketing information business leaders, will debut on Aug. 15. The one-day event features a variety of speakers both from within the list and direct marketing industries and industry at large.

  • Data Warehousing Institute Opens Washington DC Chapter

    The Data Warehousing Institute (TDWI), an education- and research-focused organization that serves the interests of the business intelligence and data warehousing industries, has opened a new chapter, located in Washington DC.

  • News Briefs

    GENERAL MILLS: and Screenlife, the makers of the Scene It The DVD Game have…KELLOGG CO.: is repeating an account-specific promotion for Chicago grocer…

  • Da Vinci Marketing

    As marketers, we like to assert that our work is a combination of art and science. To an extent, we’re correct. Good marketing requires statistical analysis to determine market opportunities, and it requires creativity to craft messages that drive preference and increase sales.

  • BrandAnimation: Devolving Evolution

    Experiential marketing is evolving along with the current “pull” advertising culture and leading the marketing world into stronger one-on-one relationships created with customers that last over time.

  • Agencies

    The Electric Fan: Get Plugged In with Sampling at Sporting Events

    Sports fans are some of the most passionate and intensely loyal people on the planet—more so, I think, than the ordinary consumer—and definitely a demographic worth targeting.

  • Digital

    Google’s New Dayparting Functionality: What You Need to Consider

    Search engine marketing has clearly earned its stripes. Chief marketers are paying more attention to the tactic than ever, and when they attend their next search strategy meeting, they should ask their search team about Google’s new ad scheduling/dayparting feature