GENERAL MILLS: and Screenlife, the makers of the Scene It The DVD Game have teamed up to include five DVD trivia games in specially marked packages of General Mills cereal. Limited edition Scene It? DVD games will be included in more than 10 million packages of Cinnamon Toast Crunch, Trix, Cheerios, Golden Grahams and Reese’s Puffs. Mini games include the Nickelodeon Edition, the Movie Edition, the TV Edition, Sports Edition and the Jr. Edition. Each cereal package will contain a removable game board on the box and a $3 coupon toward other Scene It? Games.
KELLOGG CO.: is repeating an account-specific promotion for Chicago grocer Jewel-Osco that leverages Kellogg’s sponsorship of the Chicago Cubs. The Breakfast in the Bullpen campaign awards Cubs prize packages, including four tickets to a game, breakfast with a player in the bullpen at Wrigley Field, a chance to pitch on the bullpen practice mounds, and a photo in the on-deck circle. The promo runs July 31 through Sept. 30, with winners at five Cubs games. Jewel-Osco shoppers enter at one of 200 stores, or online or via mail. Draft, Chicago, handles for Battle Creek, MI-based Kellogg, the “official breakfast food” of the Cubs.
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