Chief Marketer Staff, Author at Chief Marketer

HomeDepot.com Now Selling Ads

The Home Depot has begun selling ad space on its Web site to key vendors who want to extend their reach beyond Home Depot aisles.

News Briefs

J.M. SMUCKER CO.: is running a Taste & Tell contest for…NBC: and Netflix have teamed up in a new promotion to…PROCTER & GAMBLE CO.: is discontinuing Rochas ready-to-wear by…

Agencies

Three Ways to Tap Hidden Consumer Spending Power

The vast majority of marketers today are missing a very key element of data: money. And we’re not talking just about consumers’ income and homeownership and investments.

Agencies

COLLOQUY Corner: The Soft Side of Loyalty

If hard benefits represent the rational, tangible side of the value exchange in the eyes of your customers, then what about the benefits that appeal to the emotional, personal side of the relationship? Do soft benefits matter?

Miller’s CMO Named President and CEO

Miller Brewing Co. has promoted CMO Tom Long to the offices of president and CEO effective Aug. 1.

Profits Down, eBay Will Return to Auction Roots

Web auction power eBay announced yesterday that it will combat the 14% slide its profits took in second quarter 2006 with a $2 billion stock buyback and plans to hike fees on fixed-price or “Buy It Now” listings.

Blogging Generally Doesn’t Pay: Study

The vast majority of people who plan to blog for money probably should keep their day jobs.

VA Withdraws Offer for Credit Monitoring

The government will no longer offer free credit monitoring for the nearly 26.5 million veterans whose sensitive information was stolen since the data had been recovered, according to wire service reports.

Respond2 Acquires Marketing & Media Services

Respond2 Communications, a direct response television agency, has acquired Rhode Island-based Marketing & Media Services Inc. for an undisclosed sum.

Maximiles Acquires IPoints

Maximiles.com, a French online coalition loyalty program, has acquired IPoints Ltd., reportedly the UK