Chief Marketer Staff

• Digital

  Dashboards Help The Pond Guy Keep its Analytics Head Above Water

  A lack of data is not some¬thing emarketers today can really complain about. But what they can complain about is data overload, and how difficult it can be to fig¬ure out what data is most useful for their brands—without becom¬ing overwhelmed.

• Agencies

  Wrangler Goes to its Customers for the Next New Jean Design

  Wrangler is going back to its roots with a jean design competition that wraps up with the winner’s project appearing as part of the “Next Blue” jean collection launching this fall.

• Agencies

  Why Customer Lifetime Value Matters

  It would be wonderful if every time you advertised, you generated enough new business to pay for the advertising cost. But in the real world that hardly ever happens.

• Tips to Complete the PRO Awards Entry Form

  Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be understated to ensure the best outcome for your work. To that end, PROMO has developed these guidelines to assist you in the process.

• Agencies

  OnStar Offers Car Giveaway with Push-button Ease

  OnStar’s in-vehicle service is channel for sweepstakes to reactivate former users

• Hell Hath No Fury Like a Brand Champion Scorned

  No doubt, word-of-mouth marketing has become a key component of the marketing mix. As we know it is an ever more important interaction among consumers. For brands, listening, transparency and evaluating ROI are among six ways to keep people talking and convert consumers to brand advocates. However, as we also know, negative comments can be difficult to tamp down.

• Agencies

  Why Near East Chose Seattle for its First Vehicle Tour

  Depending on where in the U.S. you live, you may or may not know what couscous is. The Near East brand, a marketer of couscous and other specialty side dishes, is about to change that by introducing its first mobile sampling tour.

• Email

  Let Customers’ Email Preferences Be Your Guide

  Want to get your email messages into your customers’ inboxes, and more importantly, read? Then let their personal preferences inform your email strategy and deliver content they can use.

• Email

  Improving Email Subscriber Targeting With Triggered Messages

  Given the typical company’s resource constraints, marketers must use triggered and sequenced messages that utilize existing segmentation schemes. Welcome campaigns are one example of a sequenced campaign.

• Chief Marketer Listline March 21

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …