Chief Marketer Staff

• Agencies

  CableOrganizer Gets Users Untwisted

  In less than five years, Paul Holstein has gone from having a messy work space to heading an $8 million business. When Holstein a former consultant at

• Agencies

  Pick the Winner – August 06 – Less vs. More

  The Growing Up direct mail package for the Institute of Children’s Literature, a home-study school that teaches adults how to write for children, became

• Acquisitions Extend Aspen’s Reach

  Pat O’Rahilly points to a wall-sized photo of trees in Aspen Marketing’s headquarters to illustrate the agency’s integration strategy. The aspen forest

• Agencies

  Media on Media

  Don’t bet the farm just yet on RSS, podcasts and other so-called Web 2.0 media. Marketers are interested in them, but not as much as they are in old-fashioned

• A Cool Front Moves In

  You may not have heard about upcoming singer/songwriter Ne-Yo, but Coca-Cola has. It has put its marketing muscle behind the artist this spring banking

• Agencies

  Pay Up or Shut Up

  IT WAS THE END OF A TYPICAL airport-to-airport marathon. They were tearing up the remote lots at O’Hare, so it began with a Darwinian struggle for a parking

• Agencies

  Diverging From Convergence

  Before June’s Direct Marketing Days New York conference, I would have sworn that was a dead-and-gone term. But when one breakout session after another

• Agencies

  Ring and Rank

  How does your telecom carrier measure up in online customer service? Not bad, judging from new research by The Customer Respect Group. Of the 55 telecommunications

• Pedaling Frappuccinos

  Aahh, there’s nothing quite like an ice-cold beverage to quench your thirst on a hot summer day. Starbucks knows that fact all too well. In a nod to the

• Agencies

  Power Yoga

  WHO SAID THAT only big magazines can build an online subscription business? Yoga Journal, a niche title that appears seven times a year, is now getting