Chief Marketer Staff
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Agencies
Chain Calls Gift Card Offer a Scam
Dunkin’ Donuts claims that an e-mail from a Florida firm promising a free $25 gift card in return for a completed survey is a scam. It also appears the
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Agencies
Rate Shock
MANY DIRECT MARKETERS ARE still in shock after seeing the U.S. Postal Service’s proposed rates for standard mail parcels weighing less than a pound. If
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Agencies
D’oh! Those Zany Government Bureaucrats and Data Security
FROM THE THIS-IS-JUST-TOO-rich-to-pass-up file: The Federal Trade Commission noted recently that two of its laptops, containing the personal information
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Agencies
LETTERS TO THE EDITOR
TAKING IT TO THE BANK Nice story. Well told. And soooooo true (Loose Cannon, July). Banks are a rich source of stories like this I’ve just been through
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Agencies
No, It’s Not Marketing. It’s Just Advertising
Are you as numbed as I am by the ridiculous, sometimes impenetrable and too-often obnoxious ads that pepper local television stations and newspapers?
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Agencies
Wiggles and Doctor Who and SpongeBob, Oh My!
If you attended Direct Marketing Days New York in June, you may have noticed that the Javits Center seemed a bit more animated than usual. And no, I’m
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Agencies
A Direct Mail Hero
Ralph Ginzburg, who died last month at age 76, was a publisher, a direct marketer, an author and a photographer. But he will be most remembered for the
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Agencies
How CPA Deals Can Wreck Your Brand
Jane Kaiser is extremely wary of cost-per-action e-mail deals. CPA arrangements where merchants pay affiliates for each sale or action they generate are
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Agencies
Look Before You Send
WHENEVER DIRECT MARKETERS SEND MESSAGES TO customers through a Gmail account Google’s free e-mail inbox service they’re potentially exposing those customers