Chief Marketer Staff, Author at Chief Marketer

Diverging From Convergence

Before June’s Direct Marketing Days New York conference, I would have sworn that was a dead-and-gone term. But when one breakout session after another

Burger Slayers

Carl’s Jr. and Hardee’s are on the search for fearless consumers who aren’t afraid to show what it takes to devour a good burger. Building off the theme

Mom and Apple Pie

Betty Crocker, General Mills’ is perhaps the best-known icon in American marketing. At 85 years old, she may also have the greatest longevity. So it pains

Pedaling Frappuccinos

Aahh, there’s nothing quite like an ice-cold beverage to quench your thirst on a hot summer day. Starbucks knows that fact all too well. In a nod to the

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Power Yoga

WHO SAID THAT only big magazines can build an online subscription business? Yoga Journal, a niche title that appears seven times a year, is now getting

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World Wildlife Fund’s Hard S(h)ell

ANIMAL LOVERS EXPECTING to find a panda under their Mother’s Day tree this year surely were disappointed: The World Wildlife Fund de-emphasized its traditional

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I’m not greedy. I can live quite comfortably on a mere $5 million a year. So I would be very happy to have just 1% of the ad dollars that are largely wasted on ads like this one from American Express.

It makes one think that such corporations must have summer interns they don’t know what to do with. So they give them a job that requires no experience, training or common sense

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