Chief Marketer Staff, Author at Chief Marketer

Abacus Names Hoey Senior VP of Finance

Abacus has named Phil Hoey senior vice president of finance.

Short Cuts

InfoUSA has signed an agreement to license its business databases to Integrated Direct Marketing, a direct marketing and analytics provider based in Reston, VA.

Agencies

‘truth’ Brings Warped Tour to TV

Anti-tobacco campaign “truth” has partnered with music network Fuse for a documentary on Vans Warped Tour 2006, with a starring role for truth’s marketing tour team. One of truth’s bright-orange “truth trucks” travels with the Warped Tour as part of the …

Agencies

Jelly Belly Fills Ant Bully Screen

Jelly Belly Candy Co. is capitalizing on its role in Warner Bros.’ Ant Bully with a quartet of ant-inspired flavors and a mail-in offer. The animated film casts Jelly Belly as “Sweet Rocks,” the favorite food of ants— Lucas Nickle, the boy who shrinks …

Agencies

Subway Taps Mobile Coupons

Select Subway restaurants are using a new tool to reach consumers with discount coupons and menu specials— cell phones. This week, Buffalo, NY-area consumers can sign up for the Mobile Alerts Club at any one of the 12 Buffalo restaurants or by sending a …

Agencies

Ford Taps Music Artists for Promos

Ford Motor Co. is tapping the popularity of first-season American Idol winner Kelly Clarkson and country music star Toby Keith by sponsoring the artists’ concert series and unleashing promotions to drive concertgoers to the brand. Dearborn, MI-based …

News Briefs

STAPLES: Boston, will reprise its design contest, Staples Invention Quest, for the third year. Entrants submit their inventions of new office supplies; the winners will be produced and sold in Staples stores in early 2007. Alan Taylor Communications, …

Agencies