STAPLES: Boston, will reprise its design contest, Staples Invention Quest, for the third year. Entrants submit their inventions of new office supplies; the winners will be produced and sold in Staples stores in early 2007. Alan Taylor Communications, New York, handles.
GSN: is out with a new sweepstakes to promote two series, Chain Reaction and Starface, which debuted Aug. 1, in which the network will award a daily prize of $5,000 throughout the month. One player who sends a text message with the correct answers to the Chain Reaction or Starface puzzles will win $5,000 with a new winner each day through Aug. 31. For the Chain Reaction puzzle, players must find the missing word in a five-word chain. The Starface game tests, players knowledge of celebrity gossip. Print ads and online materials support.
CHRYSLER: has selected five finalists from more than 550 submissions in its Chrysler Film Project competition in which filmmakers submitted screenplays and an original short film earlier in the year. The finalists will now shoot and edit a three- to five-minute short film that will incorporate Chrysler’s 2007 Chrysler Aspen and Chrysler Sebring. The entries will be judged on the finalist’s ability to direct, how well they tell a story and the overall quality of the film. The winner will be announced in September during Independent Film Week and will receive a $1 million feature film production deal courtesy of Chrysler and Silverwood Films.
PROACTIVE: Chicago, hired Jeff Rider as general manager, an empty post at the events agency. Rider had been VP-director of the media & events group at BI Inc., Minneapolis. Rider joined ProActive on July 10.
Network
