Chief Marketer Staff
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Digital
Visualize, then Optimize
Search engine optimization (SEO) can be a contradictory combination of science and intuition. On the one hand, as often practiced by professionals, it assesses the relevance of a Web page to a keyword in terms of measurable, concrete factors such as keyword density and backlink counts. On the other hand, the values assigned to those factors (What keyword density is required? How many backlinks?) can be loose. Now Fortune Interactive has a new virtual-reality module that can point out which advertisers’ Web pages are best optimized for a specific keyword on a specific engine.
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Digital
Blogging for Suds Success
Can blogs sell beer?
One microbrewery in Connecticut hopes so.
New England Brewing Co. is heavily restricted both legally and financially in how it can advertise. So in May of this year, Rob Leonard, owner and brewmaster at the 17-year-old beer maker, engaged New Haven’s Heavybag Media to get the word out both online and offline.
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Agencies
Software Maker Gets 40% Conversion Rate
Esquire Innovations is using Web demos to close sales.
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Agencies
Dr. Miracle’s DR Efforts Grow Firm Quickly
Dr. Miracle’s is using direct response print, television, the Web and unconventional advertising wisdom to make a name for itself. And it seems to be working: The Brooklyn, NY company, which markets hair-care products to the African-American community, has grown from $1 million two years ago to $10 million for the just-ended fiscal year.
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Harte Hanks Acquires Global Address
Harte-Hanks has acquired Global Address, a U.K.-based provider of global postal address software and services.
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R.R. Donnelley Earnings and Sales Increase
R.R. Donnelley & Sons Co. reported net earnings of $124.4 million for the second quarter, up from net earnings of $95.3 million last year.
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USPS, Fedex Sign New Mail Delivery Contract
The U.S. Postal Service has signed a new $1 billion mail delivery contract with FedEx Express.
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New Dominion Taps WebsiteBiz
NewDominion Bank, Charlotte, NC, has chosen WebsiteBiz to assist it in acquiring new customers across the Southeast.