Chief Marketer Staff

• Agencies

  Promotional Product Ideas for Seniors

  So you’re in the hunt for promotional products suitable for seniors. A list pulled from a conversation on Linkedin among industry professionals searching for just such items turned up the following:

• Agencies

  A Slice of Pizza, Topped with Adult Swim

  Pizza Hut and the late-night television network, Adult Swim, can expect some pretty kooky video submissions, as entrants in the “Fan-Made Contest” are asked to play out their favorite pizza moments on video. Those videos are being submitted to Adultswim.com/fanmade with the favorite appearing in a customer commercial for Pizza Hut this summer. The winner also gets an all-expense paid trip to watch the spot be filmed.

• Agencies

  Smartphone App lets Valpak Put Coupons on Your Real-time Street

  Coupon platform Valpak has branched way out from the iconic blue envelope as a delivery channel, launching a Valpak.com Web site, rolling out its own branded mobile apps

• Email

  How an Off-E-mail Multiplier Can Show Your Real Email ROI

  Many people do not understand how valuable e-mails are. When management attempts to measure the importance of e-mails to the organization, they typically look at the revenue generated in the shopping carts of the e-mails. It usually comes to about 3% of total revenue. Nice revenue, but nothing to write home about. They are really missing a lot.

• Chief Marketer Listline April 4

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• LOVE SHACK?

  LEGACY CAN BE A TWO-EDGED SWORD, especially when it’s hard-wired into a brand name. (Just ask KFC about the flight from ) When RadioShack announced in

• Marketing’s ZIP-less Future

  I’d been waiting in line 20 mintues and had my hand poised to swipe my debit card, but the question still seemed worth asking. “I’m sorry — why do you need my ZIP code?”

• Social

  Items of Note from Around the Web

  FACEBOOK KETCHUP, NOT CATCH-UP Condiment superpower Heinz planned to launch a new tomato ketchup flavor in the U.K., balsamic vinegar. Rather than hand

• Agencies

  Rebuilding The Shack: Radio Shack Remodels its Brand Without Tearing Down its Legacy

  Can a 90-year-old brand with a name that evokes both your great-grandfather’s mass medium and a backyard shed get hip? Fort Worth-based RadioShack thinks so

• Agencies

  How New Census Data Affects Your Marketing Plans

  As you may be aware, the U.S. counted people last year. And as a marketer, you might want to take a peek at the 2010 census data to sure you are on track when it comes to the distribution and demographics of the people you spend your money to reach.