Chief Marketer Staff
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AOL Signs Best Buy, Coke to Gold Rush Reality Game
AOL has signed on five top sponsors for its upcoming, interactive reality game, Gold Rush in which sponsors will be integrated into the online show.
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Global Paid Product Placement to Reach $7.6 billion By 2010: Report
Consumers can expect to see more logos and brands in their favorite TV shows and movies over the next few years. Global product placement is on the rise and there’s no sign of the marketing tactic slowing.
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Cingular to Provide SEC Content to Subscribers
Cingular Wireless has been named the exclusive telecommunications sponsor of the collegiate athletic Southeastern Conference.
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News Briefs
VOLVO CARS OF NORTH AMERICA: is giving consumers a chance…MAYBELLINE NEW YORK: has resigned…KEF AUDIO AMERICA: Marlboro, NJ, hired…
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PART 4) The consumer is boss
IN THIS ISSUE: As TV cools, brands pump marketing into alternative platforms It’s about consumer engagement Watch for change in the TV upfront model The consumer is boss Chart: TV COOLS AS INTERNET COOKS Coming to …
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PART 3) Watch for change in the TV upfront model
IN THIS ISSUE: As TV cools, brands pump marketing into alternative platforms It’s about consumer engagement Watch for change in the TV upfront model The consumer is boss Chart: TV COOLS AS INTERNET COOKS Coming to …
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PART 1) As TV cools, brands pump marketing into alternative platforms
IN THIS ISSUE: As TV cools, brands pump marketing into alternative platforms It’s about consumer engagement Watch for change in the TV upfront model The consumer is boss Chart: TV COOLS AS INTERNET COOKS Coming to …
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Agencies
RedRoller.com Lets Small Firms Compare Delivery Rates
The idea behind RedRoller.com originated two and a half years ago when Bill Van Wyck couldn’t believe it would cost him $90 to ship a box of business cards to Australia. Surely, he could get a better deal.
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Agencies
Scientist Markets Genetically Engineered Anti-Aging Cream Online
What started out as genetic engineering research on replacing skin has turned into an online business selling skin rejuvenation cosmetics.
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Agencies
What Happens When You Talk to Your Prospect?
When a business owner decides to write to their customers, he or she draws from what they know best. And the writing style they use may be the one learned when they were probably least interested in writing about anything: in high school.