Chief Marketer Staff
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Lack of Analytics And Online Skills Concern Marketers: Study
Marketers need to acquire new skills necessary, especially in the areas of analysis, measurement and search engine optimization, which are becoming more important than traditional marketing competencies, such as branding and product promotion, a recent study found.
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Search for Small Businesses
Search engine marketing is big — and getting bigger. Just check Google’s latest price-earnings report to see how popular putting sponsored ads next to search results has grown.
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Email
Your E-mail Drives More Responses than you Think
Al Gadbut believes you probably have no idea the volume of sales your outbound e-mail drives.
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Agencies
Stupid Media Watch: Zany Utah Opinion Writers Strike Again
Two words: Manchurian Candidate. Warning: movie spoiler dead ahead. In this 1962 cold-war thriller, communists brainwash Korean War vet Sergeant Raymond Shaw into being a sleeper agent. Someone shows him the queen of hearts and ka blammo! Shaw turns into a mindless, robot, would-be assassin.
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Email
Monday’s Best! No Wait! Tuesday’s Best!
Here’s the big lesson we took away from last week’s eROI study saying recipients of business-to-business e-mail say they prefer to get it on Mondays and Tuesdays: If you’re spending more than the tiniest fraction of your time trying to figure out the best day—or god help us, hour—to send e-mail, you’re focused on the wrong thing.
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Email
China’s First Spam Fine a Statement in Silliness
China levied its first fine against a spammer since it announced a crackdown in March, according to a report in Shanghai Daily. The fine: $627.
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Agencies
OfficeMax Takes ‘Schooled’ In-Store
OfficeMax brings its back-to-school TV show into stores this week as part of its “New Year, New You” campaign.
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Snapple NYC Visitor Center Opens
Snapple added a new element to its marketing deal with New York City with the opening last week of the Snapple Big Apple Visitor Center in Times Square.
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Agencies
Domino’s Pizza to Pitch New Brownies with Sampling
A little sweetness after a pizza is just the treat that Domino’s Pizza is hoping to entice its customers with as it kicks off a nationwide brownie-sampling event tomorrow to introduce its new Brownie Squares.