Chief Marketer Staff
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One to One Interactive Acquires AdTools
One to One Interactive has acquired AdTools, a developer of interactive branding software.
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Troubling Feature Surfaces on Microsoft Unsub Button
Magilla Marketing) Though marketers are applauding Microsoft for adding an unsubscribe link to its free e-mail service, some are urging the company to rethink a feature that could result in some wanted e-mail getting blocked.
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Bazaarvoice Launches Customer-Review Syndication
Bazaarvoice, a hosted service that manages customer rating and review functions for Web sites, has launched a service that will syndicate those reviews out to consumer portals and shopping comparison sites.
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Nordstrom to Hire 500 in Expanded Fulfillment Center
Nordstrom Inc. plans to plans to hire more than 500 additional fulfillment and contact center employees when it expand its centers in Cedar Rapids, IA, adding 258,000 square feet to its existing 320,000 square feet size.
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Agencies
Environmental Group Hammers McDonald’s Over Hummers
McDonald’s has come under fire from an environmental group over a Happy Meal promotion that gives away toy Hummers as premiums.
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Agencies
Judge Replaces Linton at Best Buy
Retail giant Best Buy has named Barry Judge to lead marketing after the surprise departure of Mike Linton.
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Agencies
Pond’s Says: ‘Ask Him Out on a Date to Rome’
Pond’s says why wait for him to ask you out, it’s okay to take a chance and ask him out on a dream date to Rome via its new sweepstakes.
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News Briefs
DUNKIN’ DONUTS: is rolling out a new line of…TOYOTA MOTOR SALES USA, INC.: as the marketing, sales, distribution and…WEBLOYALTY: has named marketing veteran Matt Gilbert its…
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Email
Troubling Feature Surfaces on Microsoft Unsub Button
Though marketers are applauding Microsoft for adding an unsubscribe link to its free e-mail service, some are urging the company to rethink a feature that could result in some wanted e-mail getting blocked.