Chief Marketer Staff

• Agencies

  Eckler’s Tunes Up Search

  A REFINED SEARCH STRATEGY has helped auto parts marketer Eckler’s boost online orders more than 600% and lift sales revenue nearly 550%. Clickthrough

• Agencies

  Inventive Incentives

  Last month, the Coca-Cola Co. topped 2.5 million registered users for its My Coke Rewards loyalty program, largely by dangling incentives such as cruises

• The Tech Trek

  When promo shop Colangelo wanted to brainstorm some new in-store marketing ideas, it invited 100 clients and a handful of high-tech vendors in for a drink.

• Agencies

  A Better Opt-Out

  MICROSOFT BECAME THE DARLING OF THE E-MAIL marketing world last month yes, Microsoft, the evil empire itself by adding an unsubscribe link to its free

• Agencies

  Be Blogged or Be Gone

  Catalogers, have you blogged yourselves yet? A recent Non Sequitur comic strip pictured a supposedly typical pick-up scene at a bar, showing a women instantly

• Agencies

  On the Phone or Away From Your Desk? Don’t Tell Us About It

  A while back, the United Nations estimated that spam cost the world’s economy $25 billion the preceding year in lost productivity and money spent protecting

• Agencies

  We’re No. 1

  IT’S A GREAT TIME TO BE A DIRECT MARKETER. Every survey points to the fact that marketing executives want performance-measurement tools. The leading buzzword

• PROMO Xtra

  8/10 Quiznos’ Senior VP-marketing Scott Lippitt, is on an indefinite leave of absence following his recent arrest for allegedly arranging a sexual encounter

• Agencies

  The Saturn Story

  A different kind of company, a different kind of car was Saturn’s original advertising slogan. A lot has been written about Saturn, which was one of the

• Agencies

  Where’s the Beef?

  SURE, RED MEAT MAY NOT be the best thing for your arteries. But it might flow quite nicely through your browser. Come along for a tour of some steak-house