Chief Marketer Staff, Author at Chief Marketer

The Benefits of Integrating Direct Mail Into Online Campaigns: Special Report

Direct mail is without a doubt one of the most old school of traditional direct response techniques. Paper, printing, postage…it can all seem like the stuff of cavemen to marketers weaned on all things virtual.

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Social, Email Help Nature Conservancy Pull Together Picnic

Social media, email and partnerships helped The Nature Conservancy “take the planet out to lunch” with a global picnic to raise awareness of the nonprofit on Earth Day.

Chief Marketer Listline April 25

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

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Broker Roundtable: How Will Changes in the Census Affect the List Biz?

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What effects are demographic changes in the U.S. Census having on the list industry?

Agencies

Amex Runs Admin Professionals Gift Card Sweep from within LinkedIn

Research cited by American Express has found that 49% of administrative professionals do not feel they get the appreciation they deserve for what they do around the office

Agencies

Test Lists Outside of Your Comfort Zone

The other day the family decided to go out to a new restaurant. My younger son, Brad, a very stubborn 14 year old, ordered pizza, as always. My wife and I grumbled and asked him, “Why do you always order the same thing everywhere we go?”

Agencies

DR Radio—A Low-Cost Medium With Wide Reach: Special Report

In the age of social media, old school advertising mediums such as direct response radio often become an afterthought. But DR radio’s wide reach and low cost—less than DRTV and often direct mail—make it a media that marketers should seriously consider to test creative and reach large demographic groups.

Agencies

Mount Airy Casino Launches DR Campaign

Mount Airy Casino Resort has launched a $5.6 million direct response print, billboard and broadcast campaign to promote the recent refurbishment of the eastern Pennsylvania casino.

Agencies

I Spy a Dog

Scholastic and its “I Spy” brand celebrated 20 years last week with an event in New York City around the classic cadence of riddles and clues that are found among the pages of the beloved series.

Agencies

One Rotten QR Code Can Spoil the Whole Bunch

It was February when rapper Lupe Fiasco twittered his large base of followers that something big would happen in New York’s Union Square on a certain day. About 2,000 fans gathered, most expecting to see Fiasco perform, but were instead greeted with a …