Chief Marketer Staff

• The Best Marketing Investment You Can Make

  I’m going to let you in on a little secret, one that’s helped me and many of our clients succeed where others have merely tread water. It’s not technology, it’s not advertising, and it’s not partnerships.

• Agencies

  Absolutely Pitiful E-Commerce Shopping Cart Abandonment Stats…and Four Ways to Improve Yours

  I was completely unprepared to hear the horrible truth. We’ve interviewed dozens of top e-commerce marketers over the years for MarketingSherpa case studies, and when we asked them, ‘What’s your cart abandonment rate?”

• Agencies

  Web Works Wonders for Hair-Care Firm

  Dr. Miracle’s is using direct response print, television, the Web and unconventional advertising wisdom to make a name for itself. And it seems to be

• Agencies

  Be Blogged or Be Gone

  Catalogers, have you blogged yourselves yet? A recent Non Sequitur comic strip pictured a supposedly typical pick-up scene at a bar, showing a women instantly

• One Hot Dog

  You’re driving down the interstate when suddenly you’re passing a 27-foot long truckshaped like a giant hot dog. Do you: A: Floor it, putting maximum

• Agencies

  Many Questions, Few Answers

  INQUIRING MINDS WANT TO know: Will R2006 be the last rate case mailers have to deal with under the present postal ratemaking system? Will we see an end

• Agencies

  Gen Y Phones It In

  A LITTLE TOLERANCE FOR THE younger generation, please: That brat walking just ahead of you staring obsessively at her cell phone may be accessing your

• Agencies

  The Saturn Story

  A different kind of company, a different kind of car was Saturn’s original advertising slogan. A lot has been written about Saturn, which was one of the

• Agencies

  Where’s the Beef?

  SURE, RED MEAT MAY NOT be the best thing for your arteries. But it might flow quite nicely through your browser. Come along for a tour of some steak-house

• Agencies

  A Better Opt-Out

  MICROSOFT BECAME THE DARLING OF THE E-MAIL marketing world last month yes, Microsoft, the evil empire itself by adding an unsubscribe link to its free