Chief Marketer Staff, Author at Chief Marketer

In-Store Marketing: Don’t Overlook the Hispanic Consumer

It is now estimated that by 2008, the nation’s fastest-growing population will command nearly $1 trillion of purchasing power. Per household, Hispanics spend more than the general population because on average their households are larger.

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E-newsletter program helps PTC’s resellers connect with software prospects

Software marketer PTC is seeing an uptick in revenue and customer interaction thanks to an e-newsletter program for its resellers created by IMN.

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Banta to Axe More Than 500 Jobs

Banta Corp. plans to close five printing plants and eliminate more than 500 jobs, or about 6% of its work force, as part of an ongoing effort to cut costs.

Office Depot to Lay Off 250 Telemarketers

Office Depot Inc. will eliminate approximately 250 call center jobs in Boca Raton, FL and will outsource them over the next four months, according to the Palm Beach Post.

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FTC Settles Four Spamming Cases

The Federal Trade Commission Thursday announced settlements with four operations it accused of sending illegal spam e-mail.

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Pier 1 Losses Deepen in Quarter

Pier 1 Imports Inc. posted a net loss of $73.1 million, for the second quarter, compared to a net loss of $6.4 million the prior year.

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Pay88 Acquires Chinese Online Marketer Qianbao

Pay88 Inc, a Chinese electronic payment-processing firm, has acquired online marketing systems developer Qianbao for an undisclosed amount of stock.

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Subaru Shows Student Trailers at Latino Film Festival

Subaru of America, Inc. is making sure that its appearance at the International Latino Film Festival (ILFF) in November is no cameo.

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Meet the Broker: Kerri A. Mulhern

Today we meet Kerri A. Mulhern, a brokerage account executive with Adrea Rubin Marketing. Originally from New Jersey, now she lives and works from home in Texas.