Author

Chief Marketer Staff

  • Profile: Chris Weil

    He’s flown almost a million miles already this year. As CEO of Momentum Worldwide, Chris Weil travels between the agency’s 68 offices globally, proselytizing

  • The Gift Horse

    I’m not much of a clotheshorse, but I do have a soft spot for baby clothes. Specifically, Hanna Andersson baby clothes. I tell you this because my work

  • Agencies

    Sparkling in Space

    THINK PICKING OUT THE RIGHT ACCESSORIES FOR AN outfit is tough? Try choosing the right accessory to launch your mail order company. That’s what Jim Breakell,

  • Agencies

    Prove It

    IF YOU’VE BEEN IN DIRECT marketing for more than a few months, you already know the basics of setting up test cells that will deliver statistically projectable

  • Agencies

    Spotlight on Marketers

    In earlier columns I’ve said that mail is under attack in the media and in several state legislatures by those who are striving mightily to reduce direct

  • Premiums Pay Off

    When Kellogg’s set out last year to move more of its Special K cereal off store shelves, it grabbed the attention of dieting women across America by offering

  • Awash in Pink

    In the three minutes it may take you to read this article, one woman will be diagnosed with breast cancer. And as Breast Cancer Awareness month marks

  • Agencies

    Stay in Touch

    YOU NEVER CALL, you never write. Who wants to have their customers say that? Certainly not software marketer PTC, which is seeing an uptick in revenue

  • Should Friends Be Marketers?

    It started like an urban myth. Someone discovered that if you drop a Mentos mint into a bottle of soda you produce a geyser that can shoot 20 or 30 feet

  • Agencies

    Oh It’s OK if He Spams

    FOR THIS ISSUE’S MOST SELF-important, empty-headed gasbag activist argument, look no further than a recent commentary piece from Doug Moss, publisher