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Chief Marketer Staff

  • Agencies

    Get the Buzz

    Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly

  • The Gift Horse

    I’m not much of a clotheshorse, but I do have a soft spot for baby clothes. Specifically, Hanna Andersson baby clothes. I tell you this because my work

  • Xtra

    9/18 Levi’s fans who want to star in the brand’s newest commercial can plug their own headshot into its TV spot online that shows a man tackling a jeans

  • Alcohol Marketing Study Under Fire

    The Center on Alcohol Marketing and Youth (CAMY) at Georgetown University released a study last month that found alcohol advertising is common on radio

  • Agencies

    Timing is Everything

    IN COMEDY AND LIFE IN general timing is everything. Miss a beat, and a joke is ruined. Miss a bus, and you might never meet the love of your life. We

  • Agencies

    LISTLINE

    NEW LISTS Harvest Nutritional Products This is a list of 5,139 consumers who bought dietary supplements in the second quarter. Customers’ average age

  • Agencies

    Privacy Bill a Whopper

    New York Sen. Hillary Clinton has introduced a far-reaching privacy bill that could spell deep trouble for any business that uses so-called personally

  • Agencies

    Co-op Mail Still Works for Some

    DESPITE DECLINES IN recent years, cooperative direct mail can still be a useful medium for DMers that want to reach large groups of people at a lower

  • Under the Influence

    Maybe you chalk it up to some sort of neo-globalism; post-Sept. 11, we understand that it’s a small world, after all, in ways Mr. Disney never anticipated.

  • Profile: Chris Weil

    He’s flown almost a million miles already this year. As CEO of Momentum Worldwide, Chris Weil travels between the agency’s 68 offices globally, proselytizing