Chief Marketer Staff
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Agencies
Meet the Broker
HERE’S A STATISTIC THAT PROBABLY SHOULDN’T SURPRISE ANYONE. Of the list companies polled by Direct in its 2006 list use survey (see supplement following
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Agencies
Coupons Take to Third Screen
Twelve Subway sandwich shop franchises in Buffalo, NY, broke a campaign in mid-August that offers consumers alerts and discount coupons via customers’ cell phones.
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Agencies
Pick the Winner – Oct. 2006 – An Astronomical Difference
The Search for Extraterrestrial Intelligence (SETI) Institute is a nonprofit membership organization in California dedicated to finding signs of life
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Agencies
Timing is Everything
IN COMEDY AND LIFE IN general timing is everything. Miss a beat, and a joke is ruined. Miss a bus, and you might never meet the love of your life. We
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Agencies
LETTERS TO THE EDITOR
SAYS SHOULD KNOW BETTER More and more, DM guru Herschell Gordon Lewis sounds like the branding agencies we love to hate. When branding agencies pan DM
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Agencies
Book Report
To a kid who likes to read, one of the most exciting days of the month at school is when the Scholastic Book Club fliers are distributed. We recently
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Box Office Buzz
Whether it was talking cars, sword-wielding pirates or a red-caped flying superhero, consumers’ love affair with the movies reignited this year, ending
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Golden Anniversaries
History doesn’t record who the first marketer was to use an anniversary as a theme for a promotion, but I for one would kiss whoever it was smack on the
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Agencies
Michigan Casts Wide Do-Not-E-mail Net
THE FIRST CHARGES BROUGHT under Michigan’s so-called child-protection do-not-e-mail law show that the state is casting a far wider net than Utah. Far