Chief Marketer Staff
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Agencies
Think Before You Contact
In direct marketing the call to action is critical. If you capture how a prospect or customer historically responds via mail, the Web, inbound call, face
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Agencies
Viva Direct!
WHILE YOU’RE RELAXING on your upcoming vacation to San Francisco for DMA06 (yes, I laughed maniacally when I typed the word we’ll be in a constant flurry
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Agencies
Nothing But the Truth
WHEN A NEW WRITER ENTERS the copywriting game, he or she studies the masters to see what they did and how they approached their prospects. When I started
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Agencies
It Could Get Ugly
RETAILERS THAT STILL USE all-HTML e-mail and there apparently are a lot of them are in for a horrendous online holiday shopping season, according to Epsilon
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Agencies
Google Aims for Main Street
EVERYBODY’S CHASING SMALL businesses. On the user side, research suggests that anywhere from 50% to 80% of all online searches may have a local intent
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Agencies
Do You Know About SIFE?
Once again it’s time to play “Figure out the ad.” You do have time for that in your busy day, don’t you?
Whenever I see an ad headline like this one for an organization called SIFE (Students in Free Enterprise), I think of Robert Di Niro in the movie “Taxi Driver.” Are you talkin’ to me?
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Agencies
I Want My $2,000 in Pennies
THIS PAST SUMMER McMurry, a midsize marketing agency in Phoenix, sent out a postcard announcing its pending reopening. As part of its campaign, it offered
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Agencies
Take It From the Top
THERE’S AN OLD SAYING THAT IT’S LONELY AT the top. If that’s true, our agency leaders should look around. They’re in good company this issue. Direct talked
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Agencies
And on the Left Coast
OgilvyOne’s San Francisco office is housed near Union Square at 111 Sutter St., the same art deco building where Sam Spade hung his hat in The Maltese