Chief Marketer Staff

• Agencies

  Listen Up

  E-MAIL EXECUTIVES ARE GROWING TIRED OF THE lack of attention and budget chief marketing officers give the channel. While they understand that 90% of most

• Agencies

  Back to the Start

  LEAD GENERATION HAS LONG BEEN THE NAME OF THE GAME IN BUSINESS-TO-business. The complex decision cycles that precede most purchases and the high cost

• Agencies

  Creative Differences

  Business-to-business and business-to-consumer e-mail campaigns require vastly different creative tactics to drive the highest response, according to a report by e-mail service provider Silverpop.

• Categorically the Best

  Multidiscipline Campaign National American Wasteland Clients: Activision, Jeep Agency: Entertainment Marketing Partners: BBDO To reach young males, Jeep

• Agencies

  LISTLINE

  NEW LISTS Collectible America The names of 17,000 buyers and 10,000 inquirers from the last 12 months are on this catalog’s list. The unit of sale ranged

• Agencies

  Get the Buzz

  Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly

• Agencies

  LETTERS TO THE EDITOR

  THE MCMURRY MATTER Isn’t there a saying in the publicity industry, It doesn’t matter what you write, just make sure you spell my name right? Well, if

• Agencies

  Growth of DM Spending to Falter

  Direct marketing spending and sales growth are going to slow a bit in 2007, according to new research from the Direct Marketing Association. But both

• Agencies

  We Are the World

  Never mind love: If the Direct Marketing Association has its way, direct response will be the international language. The DMA took two steps in this direction

• Agencies

  Poisoning the Well

  IT’S BECOME A CLICH TO SAY that the Web has changed all the rules about how merchants and companies deal with the public. The many ways consumers can