Chief Marketer Staff
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Agencies
Broker Roundtable: The Prospects for Mortgage/Real Estate Lists
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: With the housing market still in trouble, what are the prospects for mortgage/real estate lists?
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Agencies
Who Moves – Where and Why
Recent government reports provide a great deal of insight into the mobility of Americans. People move for many reasons, including a new job, a change in marital status or family size, or a change in economic status.
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Social
How to Get People Talking about Your Brand
Talkable brands do not rely on expensive traditional advertising to drive sales. Instead, they tap into the inexpensive conversational power of customers as their primary advertising vehicle
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Agencies
Watson’s Gig on Jeopardy! Helps IBM Reboot Brand
The data analytics engine Watson may have beat Jeopardy champions Ken Jennings and Brad Rutter in February, but the real winner was IBM.
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Agencies
The Character of Mexican Men Pave the Way for Tecate Branding
Tecate, is now the largest beer brand to sponsor boxing matches in the U.S. and this summer it is ramping up that partnership with a Facebook promotion.
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Email
Care With Creative Boosts Uni Key’s Email Health
Tweaking creative to get to the point—and not offend customers—has helped dietary supplement marketer Uni Key boost sales and Facebook fans via email.
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Agencies
News Brief: Jack Morton/General Motors
JACK MORTON WORLDWIDE: has been named agency of record for General Motors for brand experiences to provide the strategic, creative, design, planning and activation services
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Chief Marketer Listline June 20
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …
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Agencies
Don’t Do It! 3 Things Consumers Don’t Want from Your Loyalty Program
Learn three things that customers don’t want from your loyalty programs