Chief Marketer Staff

• Agencies

  Disney Lures Moviegoers with 45 Million Valpak Mailings, Sweeps

  Walt Disney Pictures is pushing its latest Santa Claus franchise with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win a holiday family reunion.

• Live from Ad:Tech: Online Video Spending to Hit $775 Million in 2007

  Marketers looking for a new way to tout their products are turning more to online video ads. The tactic, one of the fastest growing online ad segments, is projected to reach $410 million, a new report shows.

• Agencies

  Heineken Joins Casino Royale with Promotions and TV Spots

  Heineken launched a global marketing and advertising campaign this week tied to the new James Bond film Casino Royale.

• Agencies

  Circuit City Gets the Big Picture Via Sweeps

  Thanks to Circuit City, in 24 homes this year, the Thanksgiving Day football games will be a really big show: the electronics retailer is giving away a big screen home theater package each day through Nov. 28 under its 24 Days 24 Plasmas sweepstakes.

• News Briefs

  GM: launched a Hard Day’s Work Tour that hit the road last week to…DOUBLECLICK: is on the streets of New York this…

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Hacienda Home Catalog Celebrates the American Southwest A recent Hacienda Home catalog touts itself with “Western Style… Grown Up.” A tooled leather armchair ($1,898) and a message to shoppers declaring Hacienda Home’s dedication to “bringing the …

• Listline e-Newsletter 11/06/06

  Disney Publishing Worldwide has appointed ALC Data Management to oversee
  the Disney Adventures magazine subscription list. It targets families
  with children between 6 and 12.

• Agencies

  SEC Settles With Ex-Spiegel Officers and Directors

  Seven former officers and directors of former bankrupt cataloger Spiegel Inc. have settled financial impropriety charges with the Securities and Exchange Commission.

• Digital

  Amazon Tests Home-grown Pay-per-click Ads

  Online mega-merchant Amazon.com has launched a beta test of a self-service platform that will match product search results pages with relevant text ads sold in keyword auctions.

• Agencies

  Smaller Q3 Loss, Projected Q4 Profit for LookSmart

  Online ad network, tech provider and search portal LookSmart reported that an increase in pay-per-click revenue on its network led to a smaller loss in third-quarter 2006 compared to last year.