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Chief Marketer Staff

  • Agencies

    Court Restricts Internet Service Provider’s Telemarketing Efforts

    Several Miami-based entities have been permanently restricted from making false claims while marketing Internet Service Providers, according to the Federal Trade Commission, whether via telemarketing or any other mediums, according to the Federal Trade Commission.

  • Agencies

    ShopWiki Lets Shoppers Get to Know Elmo

    The in-store shopping public can be segmented in lots of ways, and one of those criteria is their receptiveness to sales help. Some consumers want to browse through a store on their own; others appreciate the help of a salesperson in demonstrating the features and use of a product. That second group of buyers can now get some of the same face-to-face shopping assistance when they research products online, thanks to the addition of consumer-generated product videos by comparison shopping engine ShopWiki.

  • Agencies

    J. Crew’s Third Quarter Gain Fueled By All Channels

    Both direct and in-store sales posted gains for apparel retailer J. Crew. Direct sales rose from $56.4 million during third-quarter 2005 to $66.3 million during the quarter just ended.

  • Agencies

    Coldwater Creek Wraps Up Banner Third Quarter

    Women’s outfitter Coldwater Creek generated $15.9 million in third-quarter income, up from $10.5 million in income during third-quarter 2005. The company’s net sales rose from $186.8 million a year ago to $256.4 million, in part due to a jump in the total number of stores.

  • Digital

    Vegas.com Sweetens the Pot with Site Testing

    Everyone agrees that continuous testing is required to make sure that a Web site is performing up to its highest potential. Smart Web operators want to live in a state of almost perpetual tweak. But whether A/B testing or multivariate, that kind of ongoing evolution can play hob with a site

  • Agencies

    Direct Sales Rise as Harold’s Stores Takes Loss

    Harold’s Stores Inc., a Dallas-based upscale clothing marketer, reported a $2 million loss on $23.4 million in sales for the third quarter, compared with $88,000 in net income and $23.3 million in sales a year earlier. The quarter ended Oct. 28.

  • Digital

    Online Search Moves Both Online and Offline Purchases: Study

    Sure, consumers will use online research to direct their online purchases. But they’re also going to take the knowledge gleaned and apply it to offline shopping as well.

  • Target Begins Black Friday Stunt; Wal-Mart Readies One-Day Deals

    Target Stores is using magic this year to hype its Thanksgiving weekend sale, with a tie-in to the Salvation Army.

  • Nissan Shifts, Expands Microsoft Partnership

    Nissan is revving its marketing partnership with Microsoft.

  • Crowne Plaza Aces PGA Tour Sponsorship

    Crowne Plaza Hotels & Resorts is teeing up for its multimillion-dollar, six-year title sponsorship of the Professional Golf Association Tour’s Colonial Invitational next year.