Chief Marketer Staff

• Agencies

  Short Cuts

  The U.S. Postal Service projects it will deliver 20 billion cards, letters and packages between Thanksgiving and Christmas Eve.

• Bank of America Inks Reported $15 Million NASCAR Sponsorship

  Bank of America has signed a five-year deal with NASCAR, reported to be worth $15 million to $20 million.

• Agencies

  Promos Boost Black Friday Sales

  Early-bird promotions and price cuts on hot items helped boost retail sales over Black Friday Weekend.

• Agencies

  Bailey’s Debuts New Flavors with Ads and a Contest

  Bailey’s Irish Cream is out with a contest to see who can use its newest flavors to come up with some delicious drinkable dessert recipes.

• Social Sites Could Host Shopping Info: Survey

  About half of consumers who visit social networking sites wouldn’t mind doing a little holiday research while they’re there.

• Beam Wine Estates Hires CMO

  Beam Wine Estates a U.S. wine company, has named Christopher Lynch as CMO, effective January 2007.

• News Briefs

  PAPAJOHNS.COM: has signed a multi-year agreement as the…PHILIP MORRIS USA: will not have to defend its marketing before…

• Email

  A Spam Cure that Promotes Prospecting?

  A two-man start-up company in California claims to help consumers keep spam out of their inboxes while allowing e-mail marketers to prospect its list

• Listline e-Newsletter 11/27/06

  Nelson Publishing Inc. has released a list of 75,000 subscribers to
  Modern Applications News. This title targets the metalworking and other
  industrial markets.

• Agencies

  H-E-B Asks Shoppers to Make Ads

  Texas grocer H-E-B is asking shoppers to produce and star in TV spots for an ad campaign that breaks next week with the new tagline “My H-E-B.”