Chief Marketer Staff, Author at Chief Marketer

Pay-per-Call Works a Little ServiceMagic

The people ServiceMagic serves are busy folks: carpenters, contractors, landscapers, plumbers, dry wallers, house cleaners and other home-improvement

I Saw the Light

Talk about inspiration: Every one of this year’s Market Leaders created a groundbreaking campaign, or made some other contribution to the promotional

Agencies

E-mail’s Still King

Marketers that think they should be focusing on RSS and blogs at the expense of e-mail should think again. A recent study by online marketing services

Agencies

Putting a Price on Naughty or Nice

Santa Claus’ load would be lightened considerably if he ditched the toy-making elves and chose his gifts from Neiman Marcus’ Christmas Book.

Agencies

All Over the Place

Maven’s Maxims: If you don’t have a goal, you can’t reach it. If you don’t have a target, you can’t hit it. This Emcor ad is a good example.

First of all, it has a jumble of elements which don’t invite walking through it easily from beginning to end.

Agencies

An Anti-Ad Complaint Straight From Booby Hatch U

AS THE OLD SAYING GOES: If you’eve taken an intellectually bankrupt position in a debate but want to stack it in your favor, change the definitions of

Agencies

Name Games

A mini-test: What do you know about these people? Angel McCray Burton Daly Cary Salter Cecilia Baez Cesar Bower Daisy Bowers Delmer Goddard Ebony Childress

Listline e-Newsletter 12/01/06

List compiler Well Built Lists has named MKTG Services to serve as its
exclusive sales agent. Its apartment and renter database is comprised of
60 million households.

Agencies

Omnicom Acquires 180 Amsterdam

Omnicom Group Inc. has acquired a majority stake in interactive marketing and design agency 180 Amsterdam.

Digital

Internet Capital Acquires Interest in Channel Intelligence Group

Internet Capital Group has acquired a 40% interest in Channel Intelligence Group, for $15 million.