Author

Chief Marketer Staff

  • MediaWhiz Buys Monetizeit

    MediaWhiz has acquired Atlanta-based Online Media Promotions, LLC, which is known in the industry as Monetizeit.

  • Delia’s Earnings Nearly Double

    Delia

  • BOG Approves Flats Sequencing System

    The U.S. Postal Service Board of Governors has approved the Flats Sequencing System, a program that will automatically sort flats: catalogs, magazines and large envelope mailing pieces and circulars.

  • FTC : ChoicePoint to Reimburse Victims

    The Federal Trade Commission has mailed claims forms for reimbursement to more than 1,400 identity theft victims who lost money due to alleged security lapses at data broker ChoicePoint Inc.

  • Green Group Works Out Paper Deal With Limited

    Environmental group ForestEthics has worked out a deal with
    Brands (parent company of Victoria’s Secret) saying it will no longer work with suppliers who source paper from the Rocky Mountain Foothills near Hinton, Alberta and will no longer use suppliers who source paper from any caribou habitat range in Canada unless it has been certified by the Forest Stewardship Council.

  • McDonald’s Hispanic Marketing Chief to Leave for Batanga Post

    Batanga plans to announce the new hire in January

  • Agencies

    Scarebaby Seeks to Expand Horizons

    Scarebaby Design is an online marketer of products like coffee mugs, t-shirts, stickers, tote bags in 40 different designs, including a line aimed at children.

  • Agencies

    Loyalty Program Awards Buying, Fidelity

    Every marketer, it seems, has a loyalty program for something frivolous. But very few think of life’s basic necessities. So thinks one West Coast entrepreneur who has come up with just that: a program that will reward married couples up to $1 million for purchasing over the long term — provided they stay married.

  • Agencies

    How to Fail at Direct Mail

    Direct mail can provide so much benefit to small businesses that I’m surprised how many continue to misuse the medium. Too often, mail is sent out with no offer, no inspection of the message, and no real attempt to sell or get a prospect to buy.

  • Agencies

    Tips and Teasers

    A new survey shows that while fewer small business owners will reward their staff this holiday season with bonuses, more will give time off.