Rick Marroquin, director of Hispanic marketing for McDonald’s USA, is leaving after three years to join Batanga, a company that targets new-generation Latinos, according to news reports.
A representative from Batanga confirmed that Marroquin had applied for the newly created position, but declined to say whether he had been hired for it.
“A number of qualified candidates have been considered for the position of chief marketing officer,” a Batanga spokesperson said. “Rick Marroquin is one of these talented individuals.”
Batanga plans to announce the new hire in January.
McDonald’s would not confirm or deny any personnel changes. A company spokesperson said Marroquin remains an employee.
Marroquin could not be reached for comment. He had been working in McDonald’s Hispanic marketing division for three years and was credited with using the FIFA World Cup as a platform to reach to Latinos.
For example, McDonald’s activated its ongoing sponsorship of the FIFA World Cup with a host of promotions and in-store activations spanning the globe to reach Hispanic consumers and soccer fans, alike (PROMO, Xtra June 9, 2006)
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