Chief Marketer Staff

• Email

  New Eye-Tracking Test Results: E-mail Campaign Click Patterns Surprise

  MarketingSherpa’s research team has just completed an all-new round of eye-tracking tests, this time on e-mail design. We went into the eye-tracking lab

• Agencies

  Don’t Be Shy About Making Conversational Marketing

  Selling products and services through multiple channels offers a number of touch points where you can gather information from customers or potential customers.

• Agencies

  Five Costly Customer Satisfaction Myths and Misunderstandings

  Most multichannel merchants know why customer satisfaction is important. It is understood that satisfied customers are more likely to make repeat purchases, shop more often, spend more money,

• Panic in Organics: What You Need to Know About the Organic Foods Market

  As Wal-Mart takes organic foods mainstream and Whole Foods Market sources organic produce from China and New Zealand, is organic food about to gain or lose its credibility?

• Agencies

  COLLOQUY Corner: Dialogue–the Coin of the Realm

  Most loyalty-marketing gurus agree that the only reason to run a loyalty program is to generate incremental profit. After all, if you’re not in marketing to make money, then you’re in the wrong business.

• Listline e-Newsletter 12/08/06

  Belardi/Ostroy ALC LLC recently assumed management of the Bike Nashbar
  list. More than 270,000 buyers are available from the last 12 months.

• Agencies

  Neiman Marcus Pegs Losses to Shuttered Operations

  Neiman Marcus Inc. posted net earnings of $27.3 million for the first quarter, a 50% drop from $55 million the prior year, which management attributed these results primarily to losses surrounding discontinued operations.

• Agencies

  Cutter & Buck DM Sales Surge

  Cutter & Buck Inc. posted net income of $2.5 million for the second quarter, a jump over $900,000 the prior year.

• Digital

  Patriots’ Quarterback Brady Sues Yahoo Over Ads

  New England Patriots quarterback Tom Brady is suing Yahoo alleging that the Web portal used his likeness in ads touting its fantasy football service without his permission.

• Blair CEO Announces Retirement

  Apparel and home products direct marketer Blair Corp. announced Thursday that its president and CEO John Zawacki will retire from the company and resign from its board of directors on April 1.