Chief Marketer Staff, Author at Chief Marketer

Listline e-Newsletter 12/11/06

Meredith Corp. recently named ALC Data Management to oversee the Family
Circle magazine file. More than 2.4 million subscribers are available.

Agencies

Postal Reform Passes, Just under the Wire

After eleven years of effort, a last-minute vote as Congress was packing up to adjourn Saturday won approval for a postal reform bill.

Agencies

Wal-Mart Dodges Draft and Re-Opens Ad Review

In a jaw-dropping reversal of an equally astounding win, Draft FCB, the Chicago-based integrated ad agency owned by InterPublic Group and headed by direct marketing veteran Howard Draft, was bounced from the Wal-Mart marketing account, even as the company was gearing up for the job with as many as 100 new hires.

Digital

Google Ads on the Air

Google has begun beta testing selling radio spots through the AdWords platform that marketers use to bid on pay-per-click search ad placements.

Agencies

Delia’s Q3 Profits Up Thanks to Stores

Delia’s Inc., the online, catalog and mall-based retailer of youth apparel, said profit rose 94% in the third quarter of 2006, thanks largely to stronger sales at retail stores.

Agencies

Loose Cannon: Why Can’t The Airlines — And DM — Get Smart?

Heading down to Orlando for the National Center for Database Marketing conference? Be sure to pack all liquids in your carry-on luggage in tiny tubes and jars, and then to tuck those tubes and jars into a one-quart see-through plastic bag.