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Chief Marketer Staff

  • Ultimate Electronics Taps Harte-Hanks for Database Services

    Retailer Ultimate Electronics recently retained Harte-Hanks Inc. to handle database marketing and analytical services for its 32-store retail chain in nine western states.

  • People in the News

    Digital marketing agency iCrossing has announced three management appointments at its New York offices.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Julianna Rae is All About You “There’s never been a better time to be you,” according to the front and back covers of the Julianna Rae catalog. The company sells high-end lingerie and sleepwear, including undergarments, nightgowns, bathrobes and …

  • Agencies

    Short Cuts

    American Airlines Federal Credit Union has retained Direct Marketing Network as its agency of record to manage all its direct marketing programs.

  • Letters to the Editor

    Your article has to set a fire under the butts of every Libertarian out there in “Fear of Universal ID-land”. I can see the virtue in “Smart Cards” and the benefits to consumers and businesses, at least corporate giant types.

  • VNU Begins Layoffs; Readies $15 Million In-Store Test

    Media and research giant VNU has begun a reported 4,100 in layoffs, about 10% of its global workforce.

  • Agencies

    Fox-Walden Names New Marketing Chief

    Jeffrey Godsick has been named president of marketing at the new, unnamed joint venture between Twentieth Century Fox and Walden Media.

  • Agencies

    Walden Media, Paramount Try for World Record Via Charlotte’s Web Promo

    Walden Media is looking for a few good readers.

    The company has teamed up with Paramount Pictures to launch a world record attempt tied to the upcoming release of Charlotte’s Web to promote reading and introduce the tale to a new group of fans.

  • Holiday Inn Taps Velocity for NASCAR Work

    Holiday Inn Hotels and Resorts hired Velocity Sports & Entertainment to handle the hotel chain’s NASCAR sponsorship

  • News Briefs

    J. JILL: has appointed Hilary Chasin as…CBS INTERACTIVE: and Artificial Life, Inc. will launch…LG MOBILE PHONES: has signed a deal with…