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Chief Marketer Staff

  • Digital

    Watch Your Rep on Social Networks

    Last month I planned a trip to Italy to visit a friend in Florence. Snagging a cheap fare to London proved painless; all I needed to complete the junket was a frugal flight from London to Italy. My friend told me there were inexpensive fares via Ryanair. But before booking my ticket, I did a little research on this unfamiliar airline. My first stop: the Yahoo! Answers community site. Boy, did this community have a lot to say about Ryanair.

  • Listline e-Newsletter 12/13/06

    MGI Lists was chosen to manage the American Society of Association
    Executives’ 17,398-member list. Only business addresses are provided.

  • Hudson Bay Expands Relationship with Transcontinental

    Hudson Bay Co., based in Montreal, Canada, has expanded its relationship with Transcontinental Inc. beyond printing to include other direct marketing and analytical services.

  • Digital

    Atlas Expands in Ad Tech Market Through Acquisition

    Atlas, a Seattle-based digital marketing technology firm, has acquired for $30 million Accipiter, an online advertising technology firm located in Raleigh, NC.

  • Agencies

    ICG America Purchases Online Wine Club

    ICG America Inc., a Stamford, CT-based e-commerce holding company, has acquired California Reds Wine Club, which promotes Napa Valley, CA, wines.

  • Agencies

    LiveDeal.com Integrates Classifieds With Directory

    LiveDeal.com has broadened its scope from online classified advertising to include Yellow Pages-type listings. The Santa Clara, CA-based firm operates nationwide.

  • Jeffrey Stibel Joins Board at Autobytel

    Autobytel Inc. has appointed Jeffrey M. Stibel to its board of directors. Autobytel generates for the automotive sales leads for dealerships through a network of Web sites.

  • Short Cuts

    Commerce Planet Inc. reported its consumer loyalty-marketing group signed up a record number (3,466) paid memberships on Dec. 6.

  • Agencies

    Circuit City, Best Buy, Others, Enhance Gift Cards

    Circuit City’s newest gift card is just as valuable at the DVD player as it is at the cash register.
    Circuit City is the first U.S. retailer to issue a gift card that doubles as a DVD. The card, designed for the holidays, carries a sample from eMusic, TV commercials, product information and a game.

  • Agencies

    Papa John’s Ramps Up Gift Card Marketing

    Papa John’s is using the holidays as a platform for a major relaunch of its gift card. The campaign focuses on a push to drive overall sales and bring in new customers