Chief Marketer Staff
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Digital
Search in 2007: The Year of Integration
Increasingly marketers have come to view search as more than just a direct marketing vehicle. In 2007, expect this view to continue gaining momentum, bringing with it several changes,
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Agencies
Five Secrets to Successful Game-Day Sampling—Part 3
I remember once reading, “A brand name is more than a word. It is the beginning of a conversation.” This certainly is true when it comes to hand-to-hand game-day sampling.
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Agencies
Sony and Zipatoni Blasted over Stealth Blog
Sony Electronics shut down a stealth blog for its PSP video game system last week after a nasty wave of backlash smeared Sony and its agency, Zipatoni.
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Agencies
Sopranos Game Ties to Loyal Viewers
A&E Television Network is tapping into the huge popularity of The Sopranos with a game that tests viewer’s knowledge of the series.
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Agencies
Mars Readies Goodlife Pet Food
Mars Pet Care Co. will launch a high-end pet food brand next month with a slate of in-store promotions and a TV and print campaign
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Nike Taps Cleary for Marketing Post
Nike has named Dermott Cleary vice president of sport culture and category marketing
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News Brief
KROGER CO.’S: grocery chain Fry’s Food & Drug Stores hired Sunflower Group as its exclusive provider of in-store marketing services for the 115-store chain.
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Listline e-Newsletter 12/15/06
Some 103,493 names have been assembled for the Financial Prospects
Superfile. These individuals participated in a telephone survey. -
Agencies
FTC Settles with Last DirecTV Do-Not-Call Violators
The Federal Trade Commission has settled with the final defendants in its do-not-call case against satellite television provider DirecTV.