Chief Marketer Staff

• NAD Requests Modifications to S.C. Johnson Air Sanitizer Ad

  S.C. Johnson & Sons has been asked to modify claims in an ad for its Oust Air Sanitizer that suggest that competitor Lysol is ineffective.

• Agencies

  Reactrix Forms Mall Network For Animated Displays

  Reactrix Systems is bringing its distinctive interactive displays to malls nationally through a series of deals the media company struck last week.

• News Brief

  TRAVELOCITY: is out with a new way to reach customers

• Listline e-Newsletter 12/18/06

  Wenner Media LLC has tapped Worldata to become its list manager,
  effective Jan. 1. This appointment includes Rolling Stone, US Weekly and
  Men’s Journal magazines.

• Agencies

  YP.com Barred from Activation Checks in $2M Settlement

  Yellow Pages Web site YP.com will pay more than $2 million in restitution to 33 states to settle charges that it deceptively marketed online advertising packages, California attorney general Bill Lockyer announced last week.

• Whitmarsh Retires From London’s International DM Fair

  Malcolm Whitmarsh will retire later this month, leaving his post as marketing industry director at Reed Exhibitions.

• AT&T Tests Home-Grown Ad-Supported Directory Assistance

  In response to the strong growth of third-party directory services that pay for themselves with ad revenue rather than user fees, AT&T Inc. is conducting a trial of its own in-house directory assistance service, complete with audio ads.

• Digital

  3 in 5 Merchants Say Holiday Sales Up: DMA Survey

  (Multichannel Merchant) People are spending more of their holiday dollars this year through catalogs and the Internet, according to a survey conducted by the New York-based Direct Marketing Association.

• Loose Cannon: You Is Honored To Accept This Award…

  News item: Time magazine has selected “You” as 2006’s Person of the Year. Time based its decision on consumers’ embrace of self-generated Internet content, such as blogs, video-sharing service YouTube, and social networks such as MySpace and Friendster.

• What’s Ahead for Brand Creative

  As designers we need more than ever to be astute students of the social and technological forces that are reshaping our world and accelerating change at a breathtaking pace. While change is all around us,