Chief Marketer Staff, Author at Chief Marketer

7-Eleven Zynga Promotion

In 2010, 7-Eleven needed to drive trial for 27 languishing private label products from fresh fruit to hot foods. Convenience stores were known for quick-sell items. Just 8% of consumers thought of c-stores for meals. In addition, the recession had pushed convenience store sales down 20%

Breakthrough with Bravo Upfront Campaign

Bravo wanted to position itself as a solution to industry challenges in the 2011/12 Upfront campaign. Overall objectives were to drive brand awareness, sales and market share and communicate the network’s year-over-year growth and unique value propositions to key decision-makers

Yahoo! Penalty Shootout

Yahoo! wanted to run a global World Cup campaign targeting consumers 18-44 that would make Yahoo! the No. 1 World Cup site without having the legal rights to use the FIFA name, logo or trademarks

Thomson Reuters Launches Eikon

In 2008, as the financial downturn was emerging, Thomson Reuters Markets made a $1 billion investment in Eikon, a next-generation desktop platform developed for global financial customers which displays real-time market data and historical information. In 2010, a global campaign was launched to promote it.

FIFA World Cup™ Trophy Tour by Coca-Cola

Holding the World Cup in South Africa was a milestone that Coca-Cola wanted to celebrate. They embarked on a 211-day World Cup trophy tour, visiting 130 cities in 84 countries

World Cup Match Trucks

ESPN wanted to create a compelling event marketing campaign to drive support for their coverage of the 2010 FIFA World Cup, which would include more than 230 hours of live HD programming – all 64 matches

Coca-Cola Recycle Pop-Up Store

In 2010, the Israeli Ministry of Environmental Protection launched an advertising campaign to promote environmental awareness. Shortly thereafter, Coca-Cola Israel launched its own program designed to create a positive change in attitudes toward the environment and recycling