Author

Chief Marketer Staff

  • Coca-Cola Swelter Stopper

    Coca-Cola reports that young adults 13-24 lack many of the special connections with the brand that Coke enjoyed with prior generations. To ensure a healthy franchise today and in the future, Coke needed to connect with this important consumer group

  • Boardwalk Empire Campaign for HBO

    HBO series Boardwalk Empire tells the story of Atlantic City at the dawn of Prohibition. For the premiere, HBO needed to position the show as an epic crime/period drama

  • The Littlest Pet Shop Pets on Parade

    Hasbro wanted to develop a national promotional campaign that could be executed at multiple retailers and increase product sales for their Littlest Pet Shop (LPS).

  • Burger King Next Best Move

    Burger King wanted to expand its reach among all 41 African American DMAs. A long-time sponsor of basketball programs, Burger King decided to keep the continuity of basketball as its access point

  • 2010 McCafe Smooth Fusion Tour

    McDonald’s new McCafé Real Fruit Smoothie beverages launched nationally in July 2010 and the brand was looking for a way to create awareness and trial within the African American community.

  • America’s Next Great Restaurant & Chipotle Unite

    In March 2011, NBC was set to launch a new reality show centered around competing restaurants, called America’s Next Great Restaurant. Out of 21 contestants, one winner of the nine-week competition would be awarded a franchise

  • Magnum Live Large Project

    The brand needed to speak to consumers but come across with class and style. Playing off condoms’ ability to protect people from STDs, they created the Live Large Project

  • EA SPORTS Madden NFL 11 & Doritos: Change the Game

    Despite its popularity, drop-off in interest about sports video game franchise Madden NFL begins as soon as the Super Bowl ends and doesn’t pick up again until the new game launches in August

  • Concur Technologies: Concur Breeze

    Concur sells a product that is not exactly sexy: spend management solutions. In 2010, the solutions provider launched Concur Breeze, expense reporting software for small and medium sized business owners (SMBs) that automates receipt scanning through smartphones, its first ever product to the SMB market

  • American Express Small Business Saturday

    American Express wanted to do something for small businesses during the busiest shopping period of the year – the fourth quarter holiday season. They decided to focus on the Saturday after Black Friday and called it ‘Small Business Saturday