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Chief Marketer Staff

  • Reynolds Wrap Bag or Tent

    Young families are less familiar with using foil and oven bags than previous generations, and Reynolds wanted to connect with them at a time when they were making their Thanksgiving and other holiday meals

  • EA SPORTS Madden NFL 11 & Doritos: Change the Game

    Despite its popularity, drop-off in interest about sports video game franchise Madden NFL begins as soon as the Super Bowl ends and doesn’t pick up again until the new game launches in August

  • Concur Technologies: Concur Breeze

    Concur sells a product that is not exactly sexy: spend management solutions. In 2010, the solutions provider launched Concur Breeze, expense reporting software for small and medium sized business owners (SMBs) that automates receipt scanning through smartphones, its first ever product to the SMB market

  • The Littlest Pet Shop Pets on Parade

    Hasbro wanted to develop a national promotional campaign that could be executed at multiple retailers and increase product sales for their Littlest Pet Shop (LPS).

  • 2010 McCafe Smooth Fusion Tour

    McDonald’s new McCafé Real Fruit Smoothie beverages launched nationally in July 2010 and the brand was looking for a way to create awareness and trial within the African American community.

  • Hilton Worldwide Light the Way

    The 14th International Hotel Investment Forum (IHIF) in Berlin brought together more than 1,600 executives from 62 countries. Hilton Worldwide didn’t want to blend in at the IHIF

  • America’s Next Great Restaurant & Chipotle Unite

    In March 2011, NBC was set to launch a new reality show centered around competing restaurants, called America’s Next Great Restaurant. Out of 21 contestants, one winner of the nine-week competition would be awarded a franchise

  • Corona Get Real – 1,000,000 Lime Giveaway

    Corona, a leading import in Canada, wanted to kept the brand top of mind prior to the spring and summer months amid the introduction of new competitors

  • Magnum Live Large Project

    The brand needed to speak to consumers but come across with class and style. Playing off condoms’ ability to protect people from STDs, they created the Live Large Project

  • The History Channel’s Swamp People

    The History Channel debuted Swamp People in 2009, averaging 3.1 million weekly viewers. Swamp People follows residents, known as Cajuns, in and around the Atchafalaya Swamp in Louisiana, who can trace their roots back to the French Canadians that settled there in the late 1700s