Chief Marketer Staff, Author at Chief Marketer

2014 Online Marketing Trends

Optimizing messages and campaigns for tablets and mobile devices has taken hold this year, and social media marketing has continued to diversify in 2014.

Acquisition

Educating Audiences for Lead Generation

Teaching audiences something they may not have know before selling them something is an effective way to build trust and boost conversions.

Social

Tips For Sharing Research-Based Content

Marketers should use research that first answers a common question to get people’s attention, and also must decide what type of research they’d like to become known as a source for. Keeping messages simple and clear is also key.

Marketers Use 100-Plus Software Solutions

Marketing technology guru and Ion Interactive CTO Scott Brinker says that marketers are now regularly using more than 100 software programs, either directly or indirectly related to their jobs.

Agencies

Progressive Insurance Explores the Human Side of Paid Social

Leveraging paid social media campaigns is an effective way to get messages out to targeted audiences, but a little bit of human touch is necessary in order to get people to click and convert.

Agencies

How Data-Driven App Marketing Will Revolutionize User Acquisition

Data is an integral and constant component of any successful app marketing campaign.

Marketing Money Watch: 5 Tips for Selling Your Business

Considering selling your independent marketing services firm? Here’s five tips to get the most out of your venture.

Social

Tips for Killer Social Media Campaigns

Running a social media campaign right takes skill and the right timing, whether its a contest, a quiz or an effort to get people to sign up for newsletters, just throwing an offer out on social media networks isn’t going to cut it.

Digital

Unusual Keyword Sources Can Spell Success

Finding the right keywords to get curious web browsers to click on your site has always been a challenge, and with tighter restrictions and long-tail search terms gaining footing, the challenge for marketers is even greater.

Event Tracking & Content Marketing ROI

Event tracking with Google Analytics can give marketers a detailed view on how content marketing efforts are performing.