Author

Chief Marketer Staff

  • Holiday Photos on the Fly

    Microsoft felt that the best way to get cynical consumers to embrace the new Windows 7 operating system was to let them ‘see it to believe it’

  • ProCombat Rivalry Customization Tour

    NIKE is a leading producer of athletic performance apparel and footwear to college football with its ProCombat line

  • Mobile Learning Center Program

    The Army National Guard Education, Incentives and Employment (EIE) Division is dedicated to helping ensure the success of President Obama’s ‘Educate to Innovate’ initiative

  • Ogres & Onions Shrek and Vidalias

    Nonprofit Vidalia, which grows and sells sweet onions, had a key target audience that was aging (between 48 and 57 with no kids at home). The producer/grower needed to bring younger customers into its fold

  • Birkenstock Renaissance

    Birkenstock USA is popular among an older generation of loyalists, who like the brand’s craftsmanship, comfort, eco-friendly materials and commitment to healthy feet. The concern among the company, however, was that the brand hadn’t evolved in decades

  • Corona Get Real – 1,000,000 Lime Giveaway

    Corona, a leading import in Canada, wanted to kept the brand top of mind prior to the spring and summer months amid the introduction of new competitors

  • Bare Escentuals Tour of America

    Cosmetics retailer Bare Escentuals uses all-natural mineral-based ingredients in its make-up. Its bareMinerals product line creates a glowing less-is-more look that matches a full spectrum of skin tones.

  • Top Gear Taxis

    The History Channel introduced Top Gear Taxis, a custom-branded fleet of luxury vehicles, including Lamborghinis, Ferraris and Mercedes, wrapped in yellow to look like New York City taxicabs

  • New Zealand Book Month

    Year after year, literacy levels in New Zealand continue to fall and the number of books sold decreases. A bestselling book in New Zealand sells just 5,000 copies in a country of 4.1 million

  • Social

    7-Eleven Zynga Promotion

    In 2010, 7-Eleven needed to drive trial for 27 languishing private label products from fresh fruit to hot foods. Convenience stores were known for quick-sell items. Just 8% of consumers thought of c-stores for meals. In addition, the recession had pushed convenience store sales down 20%