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Chief Marketer Staff

  • Agencies

    Tips & Teasers

    Microsoft Corp. and CompUSA have unveiled a referral program for small business customers. The new program directs small business sales referrals from CompUSA stores to Microsoft’s small business specialist community.

  • Agencies

    Edy’s Promotes American Idol-Themed Ice Cream with Trip to Finale

    Edy’s is out with a sweepstakes tied to its new American Idol flavors.

  • Digital

    Quigo Makes Waves in the Contextual World

    According to marketing research firm eMarketer, advertisers will spend about 13% of their online ad budget on contextual ads in 2007 and almost 43% on paid search ads. But the Online Publishers Association found that the Web audience in January 2007 spent only 4.7% of its online time conducting searches, and about 45% of its time looking at content. Why the disconnect, and what does it have to do with the content-targeting ad platform from Quigo Technologies?

  • Digital

    For WhenU, the Time May Be Now

    When he came on board as head of the WhenU behavioral ad network in October 2004, CEO Bill Day took on dual roles. Within his company, he has served as a new broom that swept out many of the practices that had earned WhenU a reputation as an adware scam factory, conducting drive-by downloads to users

  • Digital

    Site Search Swings a Big Bat at Sports Site

    People outgrow the things that seemed crucially important when they were kids: building models, collecting baseball cards, riding horses or skateboards. Putting aside the question of whether that

  • Email

    E360 Aims to Smoke Spamhaus Out

    In a massive broadening of his high-stakes court battle against anti-spam blacklisting service Spamhaus, e-mail marketer e360 Insight

  • Leonard Reiss, DM Copywriter, Dies at 87

    Leonard Reiss, the noted direct marketing copywriter, died of natural causes at his home in Key West, FL son Monday. He was 87.

  • Agencies

    Direct Sales Pace J. Crew’s Fortunes

    Catalog and Internet sales growth outstripped same store increases for J. Crew Group Inc. during both its most recent fourth quarter and full year.

  • Email

    E-mail Consumers Spend More, Buy More Impulsively: Forrester

    Consumers who buy products through e-mail spend 138% more online than those who don

  • Digital

    Internet Growth Leads Ad Spend Jump: TNS Media

    Ad expenditures jumped from $143.8 million in 2005 to $149.6 million in 2006 — a 4.1% gain, according to TNS Media Intelligence.