Chief Marketer Staff
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Digital
Web Video Ads to Grow This Year: Survey
More Web publishers than ever will support video advertising formats this year, including 100% of sites with streaming video content, according to the 2007 survey of online publishers in the Advertising.com network.
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People in the News
Borders Group Inc. has appointed Jessica J. Harley vice president of acquisition and retention marketing. In the post, Harley will take responsibility for all efforts to acquire new customers and expand business with current ones, including optimization of the Ann Arbor MI bookseller’s Borders Rewards loyalty program
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Agencies
Wal-Mart to Sponsor Nickelodeon Kids’ Choice Awards
Nickelodeon went big for its first-ever retail sponsor for the Kids Choice Awards, signing Wal-Mart for the event.
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Wrigley Targets Teens with 5 Gum
Gum is about to run hot and cold.
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Agencies
Pepsico Sets Smart Spot to Music
Pepsico is putting another foot forward to extend its Smart Spot health-and-wellness initiative.
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Agencies
Southwest Names Winner in Consumer-Generated Ad Contest
After reviewing dozens of entries, Southwest Airlines has named a winner in its national consumer-generated ad contest.
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News Brief
MCDONALD’S, SUBWAY, and CHUCK E. CHEESE
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Agencies
Advanced Predictive Modeling Made Simple (Sort Of)
(Multichannel Merchant) Predictive modeling has been widely adopted in the direct marketing industry. So much so, it has become the direct marketer’s best friend.
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Marketing Websites and a Failure to Communicate
“I’ve heard of buzzwords, but buzzparagraphs? Damn.” That was a comment on media blog Gawker.com regarding the home page of Arnell Group
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Digital
Making Waves in Contextual Advertising
(Searchline) According to marketing research firm eMarketer, advertisers will spend about 13% of their online ad budget on contextual ads in 2007