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Chief Marketer Staff

  • USPS Marks Star Wars Anniversary with Droid Mailboxes

    Star Wars is invading a mailbox near you.

  • Agencies

    Virgin Megastores Reprises Campus Tour

    Virgin Megastores has set the lineup for its Virgin College Mega Tour, shifting to hip-hop from traditional rock.

  • Agencies

    Volvo Hypes 2007 Pirates Treasure Hunt

    Volvo has launched a teaser campaign for its upcoming treasure hunt tied to the Pirates of the Caribbean: At World’s End.

  • Crown Royal Packaging/Promo Celebrates Kentucky Derby

    Crown Royal Canadian Whisky is debuting new packaging commemorating the 133rd running of the Kentucky Derby at Churchill Downs.

  • News Brief

    CONSTELLATION BRANDS:

  • Agencies

    Loose Cannon: Neither Snow Nor Rain Nor Heat Nor The Galactic Empire…

    For once, I’m proud of direct marketers’ inaction. Unlike one brand marketer, DMers have avoided taking advantage of a new “new medium.”

    The United States Postal Service has teamed up with Lucasfilm Ltd., those fine people who brought us the “Star Wars” sextilogy. Together, they are promoting a soon-to-be released series of stamps featuring characters from these movies. As part of the promotional effort, the Post Office is covering 400 mailboxes around the country with wraps that transform the boxes into R2-D2, a “droid” who resembles a garbage can.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Underwear manufacturer Hanes splashed actress Christina Applegate across its most recent catalog, which features a variety of tee shirts, underwear, and other apparel. The Wildlife Conservation Society’s most recent mailing uses a voucher design – a rara avis for a fundraising piece. And Corporate Writer & Editor’s subscription solicitation package promises “More than $500 worth of free stuff inside!”

  • Listline e-Newsletter 03/19/07

    New Century Direct has tapped Statlistics to oversee the Century
    Business Solutions catalog list. More than 15,000 buyers are available
    from the last 12 months.

  • Digital

    Google Gets Into the Game with Adscape

    A post on its Web site last Friday confirmed that Google has bought in-game advertising company Adscape.

  • Agencies

    Congress Hears Testimony on Returning Anti-Spyware Bill

    A Congressional subcommittee heard testimony from the direct marketing industry, interactive ad firms and consumer advocates last week as it considered whether to push for a bill protecting Web users from spyware or other privacy invasions online.