Author

Chief Marketer Staff

  • Email

    Stupid Thief Watch: Stolen Identities go for Less than $20?

    Is it just me, or are some numbers concerning the black market for stolen
    information released by Symantec yesterday a little fishy?

    According to the security vendor, during the last six months of 2006, stolen U.S.-based credit cards with
    verification numbers were available for between $1 and $6 each.

  • Email

    E-mail can be Social-Media Stepping Stone: Forrester

    Social media like blogs and peer reviews are gaining influence, and marketers
    avoiding these newly emerging channels risk losing business, according to
    Forrester’s Shar VanBoskirk.

  • Listline e-Newsletter 03/20/07

    U-Build Inc. has chosen McCarthy Media Group Inc. to manage its U-Bild
    Woodworking Plans master file. The 213,099 names available include
    30,047 catalog buyers from the last 12 months, among other segments.

  • Agencies

    Postal Governors Rebut PRC on Catalog Rates

    The U.S. Postal Service Board of Governors (BOG) has challenged the Postal Regulatory Commission on several of its rate recommendations, including those for standard mail flats, or catalogs.

  • Mobile

    Network Launched for Internet Telemarketing to Cell Phones

    Medio Systems Inc. has formed a partnership with Ingenio Inc. to integrate pay per call advertising within Medio MobileNow, a new mobile search-advertising network.

  • Mobile

    Mobile Advertising Technology Introduced

    Ad Infuse has unveiled technology for inserting targeted advertising in games accessible through cell phones, portable media players and other mobile communications devices.

  • Patent Awarded to Gryphon Networks for Do-Not-Call Lists

    Gryphon Networks has received a U.S. patent for database technology used with telemarketing predictive dialers for accessing do-not-call lists.

  • People in the News

    International Data Group (IDG) has promoted Colin Crawford to president and CEO of PC World Communications and Mac Publishing.

  • Letters to the Editor

    EDITOR’S NOTE: Readers who have sent submissions to the “Let’s get more U.S. agencies into the Caples” contest mentioned in the current column and have NOT received an acknowledgement from me are urged to re-send the entry

  • AT&T Sues NASCAR Over Cingular Logo Change

    AT&T sued NASCAR Friday after the motor sports regulator would not let it replace the Cingular logo on Jeff Burton’s race car with AT&T branding.