Chief Marketer Staff
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Agencies
Met’s CRM Punks Out
I don’t understand it, Sex Pistols frontman Johnny Rotten said after record label EMI, outraged by the band’s behavior, voided its contract. All we’re
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Agencies
Anti-Spammers Get Personal
Ralph Penton is one of the angriest people I’ve ever interviewed. And if the story he tells is remotely true, he has every right to be as outraged as
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Web 2.0 Users Hold the Cards
Shopping for new Web 2.0 jargon? How about coined by investment bank Piper Jaffray to describe the convergence of communication and entertainment in social
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Agencies
Sniff Sniff
Put a bowl of Hershey kisses on a counter, add the smell of chocolate and you’re on your way to one of your most successful product launches. That’s what
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Agencies
Direct Asks
What have you bought recently by direct response? I’m a true mail order junkie, and a very eclectic one. Recently I’ve bought wool trousers cuffed and
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Agencies
Easier Said Than Done
It sounds deceptively simple. To increase business-to-business leads and sales, all you have to do is make four rights: right people, right offer, right
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Trade Show Pulse
Trade shows trace their roots to the ancient Middle Eastern bazaars, where merchants side-by-side displayed, traded and bought their goods, not so dissimilar
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Agencies
Most Maligned Metric?
The open rate is one of the most cited, and yet derided, metrics in e-mail marketing. And both for good reason: On the surface it seems straightforward
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Then the Promotion Ends, and You Wonder: What Now?
The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion? Many companies store them