Chief Marketer Staff, Author at Chief Marketer

Listline e-Newsletter 04/06/07

Buyers named on the Bags and Bows catalog list are primarily business
owners and management level executives. Products sold include shopping
bags, tissue, gift boxes, poly bags and shipping supplies.

Agencies

PRC Extends Deadline for Standard Flats Comments

The Postal Regulatory Commission has granted the Coalition of Catalog Mailers more time to file comments on the reconsideration of its recommendations for standard mail flat rates, some of which call for increases of more than 40%.

Agencies

FTC Again Lauds Do-Not-Call List in Annual Report

Once again, the Federal Trade Commission has put out a report calling the national do-not-call registry a screaming success.

Digital

Inet Interactive Acquires Two Sites

Inet Interactive, a Web-based marketing company, has acquired two online directories from TechPad Agency LLC for an undisclosed sum.

Digital

Analytics a Top E- Marketing Challenge, Says Survey

Segmentation/personalization, inventory assortments and data/analytics were cited as the top three concerns this year for online merchants seeking to improve conversions and return on investment, according to a survey from the E-Tailing Group.

Agencies

Delia’s Direct Sales Rise 5% in Quarter

Delia’s posted net income of $6.8 million for the fourth quarter, a 7.6% increase over net income of $4.7 million in the prior-year period.

Omnicom Group Sued Over ‘Fuse’ Name

Omnicom Group is being sued for using the name “Fuse” for the new sports and entertainment marketing agency that it launched last week.

Agencies

Pepsi Sweeps Lets Consumer Design 500 Million Cans

Pepsi is getting consumers’ creative juices flowing with an online contest that asks people to design a new look for its cans.

United Artists Taps Disney’s Rice as Marketing Chief

United Artists has named Disney veteran Dennis Rice as president of worldwide marketing and publicity.

Agencies

VW Auction Rides NBA Event

VW is trying to bring new meaning to “auto after-market” with an online auction of two items it produced as part of its NBA All-Star Weekend promotion.